A few years back, Caterpillar‘s Director of North American Marketing asked me to create a campaign and all aspects for the national launch of Mike Rowe Works by Cat Footwear. My partner and I were responsible for everything from consumer and trade magazine ad development, all the way down to the package design and those little tags that hang on the boots. Since that successful launch, we’ve also been asked to help with national and international campaign development for the relaunch of their Flexion line of industrial workboots, NASCAR sponsorship, Unworkboots, and EASE technology.