Creative Director. Art Director. Idea Generator.
I help clients solve problems. As a former agency owner, I understand the need to work with internal marketing teams to meet defined metrics and goals. For the last 20 + years, I've had the opportunity to create campaigns for national and international products and brands. In that time I've also been able to use my skills and resources to help raise awareness for local, non-profit organizations. Because for me, it’s not just about building the bottom line. It’s also about building a better community. My background is in combining strategy, communication, storytelling and design to create communications in traditional, non-traditional and digital spaces.
I believe that a great idea needs to be paired with a sound strategy based on the consumer experience and needs. I think marketing communications is best as a collaborative partnership. I listen to my clients, keep the truth interesting and work like a dog to get you noticed.
My strength lies in the ability to use creativity to get results, cultivate teams and get true ROI for my clients. My ability to use visual solutions in both concept and execution has earned me awards in the industry from organizations like Communication Arts, Graphis, Print, and the Milwaukee Adworkers' 99 Show. My experience ranges across multiple categories and my body of work includes campaigns for Kohler, Donzi Boats, Steinhafels, Baird, Caterpillar Boots, Marquette University, SCHEELS Sporting Goods, Marshfield Clinic and a wide variety of non-profits. I'm experienced in both B2C as well as B2B advertising.